TIES THAT LAST CAMPAIGN
Meet Vavie - the new indispensable hair care product. Designed and made in Slovenia from the finest materials, Vavie is more than just a brush - it's a daily ritual, a beauty companion and a touch of quiet luxury in motion.
Vavie is more than just a gadget - it's a product with a soul. It was conceived as a fashion accessory that combines functionality, sensuality and connection between women of different generations. Its ergonomic design fits perfectly in your hand and your handbag. Whether your hair is wet or dry, Vavie tames your hair with precision and gentleness, ensuring a tidy look - wherever you are.
Available in three colours - classic black, burgundy red and pearl beige - Vavie fits seamlessly into every handbag, every morning and every style. It's the thinnest brush on the market, but with the power to stay with you. Every day, everywhere.
Created for women who are always on the go - from meetings to special moments, from events to everyday life - Vavie brings salon elegance to any space.
Elegant. Smart. Indispensable.
It's hair care - in a sophisticated form.
The launch is accompanied by an emotional campaign “Ties that Last” , which uses true stories to show the power of relationships that are knitted around hair - between mothers and daughters, sisters, friends and generations.
Vavie. Because hair is more than a routine - it's a memory, a tenderness, a connection.
A brush that goes with you everywhere. It stays with you.
Vavie is a tribute to the bonds that shape us - the ones we make with our loved ones.




